Apple is in talks to sign a rumored $19 million deal to get “Started From the Bottom” rapper Drake as a guest DJ for iTunes Radio, among other things. Drake is just one of a host of artists Apple wants to snag for its huge all-encompassing assault on the music front.
Pharrell Williams, who touted the Apple Watch on “The Voice” last month, and French DJ David Guetta are also in talks to get on board, several music industry sources say.
Apple has been visiting record labels to make deals, ahead of its World Wide Developer Conference in San Francisco next week, but those hard-nosed negotiators from Cupertino want the moon and the stars, sources say.
Turns out that despite government inquiries, Apple loves free just as much as Spotify.
The tech giant wants to offer a three-month free trial period for its $10-a-month subscription service to get customers to sample its new offering. So far so good, but it also wants the labels to give it rights for free during that time.