Sprite’s new summer packaging pays homage to the lyrics of rappers.
Sprite has launched its new “Obey Your Verse” initiative. The campaign, which runs through the end of the summer, features 16 limited-edition package designs that pay homage to Drake, Nas, The Notorious B.I.G and Rakim, according to StreetInsider.
Each artist’s lyrics will appear on individual 12- and 16-ounce cans, 20-ounce bottles, and 12-, 20- and 24-packs of 12-ounce cans of the Coco-Cola beverage.
The initiative is a spin-off of Sprite’s “Obey Your Thirst” campaign, which originated in 1994.