Now that we’ve got more details about Apple Music, let’s get down to the nitty gritty work of distilling those rumors! First and foremost, there’s talk that Kanye’s new album (tentatively titled SWISH before he changes it three more times) might be released as an Apple Music exclusive. Sources have been telling Buzzfeed that music mogul Jimmy Iovine is aggressively pursuing the artist in hopes that ‘Ye will bring his business to the fruit-bearing logo.
As far as we know, Kanye is still a partial owner of TIDAL, but he also deleted his tweets about the streaming service at the end of April, about a week after CEO Andy Chen was fired. I believe TIDAL was pretty much doomed from the start, especially as streaming video directly from artists was supposed to be what gave the service its competitive edge. But now that Apple Music has revealed its features, which include the Connect feature that Drake announced (and let us not forget that Spotify also intends stream video AND recently secured a new integrated content deal with Starbucks), the final nail in TIDAL’s coffin is just waiting for a hammer. Give Apple Music the new album, Kanye.
And happy belated birthday. ($110,000 to rent out the Staples Center is money well-spent. Nice one, Mrs. Kardashian-West.)