LORII WOODS

Ascending musician, Lorii Woods, has long-time manifested genre-bending tunes that resonated with the people and his chart-topping placements to come.

LORII WOODS

Ascending musician, Lorii Woods, has long-time manifested genre-bending tunes that resonated with the people and his chart-topping placements to come.

After a successful stint throughout the underground — the Jamaican singer-rapper drew upon the patois illustrating native riddims as new storytelling motivation. All the while, a wasted love added to the poetic soundtrack of Wood’s quarantine experience.

With cautionary notes riffed over yearning acoustics, the buzzing artist merges quality raps atop his latest track, “Run Me Over.” The song and its Hollywood filmed music video are his formal introduction to global markets. “My visual captures my recent breakup in real-time. You have to go through something ugly to get to something beautiful,” he affirms. Iconic feedback is guiding the newcomer as he positions himself, tunefully for the mainstream.

Lorii Woods, born Brandon Lorenzo Clarke, 24, made his rounds earning respect in the independent circuit before capturing the R&B powerhouse management team, Compound Entertainment’s attention. Home to icons like Ne-Yo, the budding songwriter, is learning from the best in the business.”In the studio, Ne-Yo told me, ‘Your melodies are unique.

Make sure to let them shine through.’ I balance rap with singing, and alternative R&B bridges my love for hip-hop culture,” Woods reveals. This advised formula has already proven to be fruitful for the ASCAP-decorated and Grammy-awarded veteran.

The single, “Run Me Over,” leans into a genre-fusion waxed on Woods’ forthcoming EP,
1OVETR9NCE. The song’s lyrics, “Don’t cross the street if you ain’t ready/ Uh-huh, to come to my side of the road,” knock beside a hi-hatted bounce of emotional unavailability.
Sonically, the [placeholder for number]-track project will bring radio-friendly bops and some exciting collaborators to listeners.

“Fans know I was born in Mandeville, Manchester, Jamaica. The legend Heavy D also has roots there. Melodies are in me. I came to Toronto, Canada, at a young age, so my sound is different because I pick up something musically wherever I go. Now, I live in the Bronx, New York, which is vital to my EP’s hip-hop nuances,” the performer explains. Cross-region influence makes for more worldly anthems, while Wood’s credits creative hitmakers Coldplay, Frank Ocean, and Chris Brown as inspirations.

“Lorii Woods is definitely a special addition to the music scene,” says Compound Entertainment’s President, Tishawn Gayle, of his latest signee.

Sonically, the virally circulated protege’s effort is one-of-one. From its beat selection to its relatable lyrical content, Woods’ future EP, 1OVETR9NCE, is a highly anticipated labor of love — enlisting lustrous production credits such as Corporal.

The mainstream debut is not representative of a single genre but amplifies the future of radio. Lorii Woods musically honed life lessons by mounting each autobiographical number to the cadences of his cultural framework. “My struggle and my triumphs — audiences will hear what is real to me. I am trying to navigate this crazy period. And the EP embraces the parts of my art that I never knew ahead of signing to Compound Entertainment,” he recognizes. 1OVETR9NCE has something for the streets and the TikTok-ers of Gen Z, soon to play through with a smash for everybody.

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