More than a decade after it revolutionized music ownership with digital downloads through iTunes, Apple Inc. is again trying to change how consumers listen to their favorite songs with a new subscription streaming service and a renewed push into Internet radio.
At its developers’ conference next week, Apple is expected to announce a new set of music services, putting the company in competition with Spotify, the world’s leading streaming service, as well as Internet-radio player Pandora and even traditional broadcast stations.
Apple is expected to offer unlimited on-demand streaming for $10 a month, as Spotify does, according to people familiar with the plan. Unlike Spotify, Apple won’t let listeners stream its entire music catalog on demand free of charge. But it plans to augment its free, ad-supported Internet radio service with channels programmed and hosted by human DJs.